The Basic Guest access will give visitor profile analytics, who they are when they are in the store or venue and for how long. When linked with our Retail Management Server and YoBeacon™ the track and trace, positioning and context messaging become a unique and powerful real-time marketing tool.
Our Unique YoBeacon™ provides heat maps of the visitor moving throughout the store or venue. Visitors who opt into the service via the guest access can be linked to their buying activity through our RMS to the customers CRM, which can be used to provide future bespoke offers.
The system can present entry Non-App dependent messages and offers that are targeted and context-specific. By allowing visitors to access point of interest (PoI) files on specific products enables greater influence on purchasing decisions.