The provider of the WiFi network wanted to count footfall, devices and customers, including where they were situated within the ferry.
Yo Wireless and its location-based technology are deployed globally on behalf of numerous verticals.
Using our Patented Yo Beacon technologies, the operator could pinpoint the customer’s location concerning specific areas and then provide via the platform in-context communications to a personalised level. Marketing teams can benefit from working with a complete customer scenario singularly or on mass, including how transportation advertising has worked or in real-time value-add has worked.
By supplying our Yo Beacon technology across the whole network, the customer has been able to count footfall, which gave the provider accountability and data to cut down on how many staff were deployed, saving them an investment.
Using the cloud platform, you can count footfall (new/returning) to gain critical customer data around people entering and leaving the ferry.
By analysing the critical user metric data, you can run personalised marketing campaigns to target returning users and new users, enabling you to become accurate and ensure personalised messaging strategies.
By using the footfall counters, helps you understand performance. As an example, is a particular customer user journey down on previous months due to poor performing because of low footfall or due to inadequate staffing? You can study the platforms analytical data to determine heavy traffic and plan the staff rota around them.
The power to engage is down to you; we provide to you through our unique services the ability to engage directly with your guests. Not only can you track non registered footfall/devices, but by adding value to your Guest Access Wireless Network, you can personally track registered individual customers. Each registered customer is uniquely identified via their login data which allows the personalisation of messaging, e-mail campaigns, or, if reported via SMS, the ability to send messages from the cloud platform.
“Yo Wireless were integral to the integration of our wireless solution. The staff are quick to respond both in support and service provision. With their assistance, they assisted us through the GDPR minefield to allow us to meet any matters arising surrounding and be safe and compliant.
I wish we dealt with more businesses like Yo Wireless. Few meet their standards of professionalism, quality and work ethics.”
Counting of devices is possible, even when they are not authenticated on the Guest WiFi. When authenticated, greater detail is available for analytical purposes.